Thought Leadership & Demand Generation Events
Position your organization as a thought leader in the Microsoft Business Applications ecosystem
Thought Leadership Positioning
PartnerTalks and MSDynamicsWorld.com (MSDW) have joined forces to offer Dynamics ISVs and Partners the opportunity to participate in up to four unique types of thought leadership and demand generation webcast events.
Each of these events is specifically designed to help you:
In 2022, more than 15,000 Dynamics professionals attended our webcast events. Attendees participate in these events with a clear understanding of the format, style and educational value they will gain for their time.
Each event includes extensive collaboration between PartnerTalks, MSDW and your team to develop a captivating and compelling message with rich, reusable content.
15,000+
Dynamics professionals attended our webcasts in 2022
100,000+
Dynamics professionals make up our community
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What to Expect
Each event follows our proven step-by-step content delivery process.
Content Creation
Event Promotion
Post-Event Deliverables
The best fit for ISV Partners and SI Partners
Expert Panel Events enable sponsors to showcase their brand and expertise by inviting your customers, partners, industry experts and Microsoft executives to participate in a relevant conversation. The events provide you with an opportunity to highlight your expertise, demonstrating your ability to deliver business results.
This accessible and constructive format also gives prospects an understanding of what they need to do to improve operational efficiencies.
Topics may include current and future trends, such as:
Each event includes collaboration between PartnerTalks' Rick McCutcheon, MSDW and your team to recruit panellists and develop a session topic, title, description, outlines, talking points and short sponsor infomercial.
An Expert Panel runs for approximately 30 to 45 minutes.
Sample Program Outline
○ Introduction (2 slides)
○Six to nine questions modeling the discussion topic (slides optional)
○ Closing remarks from panellists
The best fit for ISV Partners and SI Partners
As an ISV in the Microsoft channel, it can be difficult to attract the attention of Dynamics user organizations. Customers and their partners tend to focus on the capabilities of their core ERP or CRM system and lose sight of the wealth of capabilities and expertise that third-party solution providers can add to a Dynamics solution. ISVs must sell against that tendency and establish their presence as a critical component in the success of any Dynamics customer solution.
Additionally, Dynamics partners have a huge opportunity to connect with user organizations that need a trusted technology provider and are either not currently working with a partner or not satisfied with their existing
partner relationship.
Sample Event Outline
○ Introduction (5-6 slides)
○ What is the market for your offering? (3-4 slides)
○ Customer benefits (3-4 slides)
and more...
The best fit for ISV Partners and P2P SI Partners
Whether you compete in a crowded horizontal segment or a specialized niche, your team understands why your solution is critical to the success of customer organizations. You can talk about the features and benefits of your solution all day, but what you really need is to build an army of educated partners who can recognize the value you provide, how their clients' needs align, and why your technology represents a profitable opportunity for them.
In short, Microsoft Partners don't know what they don't know, and you can change that.
Partners who attend these events are typically looking for a solution in your category to help them enhance an existing Dynamics practice or build out a new practice area.
Each event includes collaboration between PartnerTalks, MSDW, and your team to develop a session topic, title, description, slide deck, graphics, outlines, talking points and a short sponsor infomercial.
A Partner Acquisition Event runs for approximately 25 to 40 minutes.
Sample Event Outline
○ Introduction (5-6 slides)
○ What is the market opportunity for your offering? (3-4 slides)
○ Products Overview (ISV Partners) (3-4 slides)
○ Overview of P2P Services (SI Partners) (3-4 slides)
...and more!
The best fit for ISV Partners and SI Partners
Interactive case study events empower sponsors to present their offerings through the eyes of their best customers in a discussion-based format.
These events are specifically designed to give your prospective customers and partners a real-world understanding of your expertise and capabilities.
Each event includes collaboration between PartnerTalks, MSDW, your team and one of your customers to develop a topic, title, session workflow, description, slide deck, graphics, outlines, talking points and a short sponsor infomercial.
An Interactive Case Study Event runs from 20-30 minutes in length.
Sample Event Outline
○ Introduction (5-6 slides)
○ Introduction to Your Customer
○ Project Implementation
○ Project ROI
○ Closing remarks from the customer
○ Sponsor infomercial
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