PartnerTalks and MSDynamicsWorld.com (MSDW) have joined forces to offer Dynamics ISVs and Partners the opportunity to participate in up to four unique types of thought leadership and demand generation webcast events.

1. Expert Panel Events
2. Partner Acquisition Events
3. Interactive Case Study Events

Each of these events is specifically designed to help you:

• Create brand awareness
• Position your organization as a thought leader
• Generate targeted leads

In 2022, more than 15,000 Dynamics professionals attended our webcast events. Attendees participate in these events with a clear understanding of the format, style and educational value they will gain for their time.

Each event includes extensive collaboration between PartnerTalks, MSDW and your team to develop a captivating and compelling message with rich, reusable content.

Each event follows our proven step-by-step content delivery process.

Content Creation

• Project management and support
• Assistance with session titles, descriptions and content
• Assistance in confirming your co-panellists (if applicable)
• Speaker rehearsal and preparation meetings
• Session recording with your assigned producer
• Recording production and editing
• Social media promotional graphic

Event Promotion

• Three dedicated email blasts to thousands of targeted MSDW-registered members
• Special promotion by PartnerTalks to Rick McCutcheon's thousands of social media followers
• A listing in MSDW's weekly events email
• A listing on the MSDW events page and LinkedIn properties

Post-Event Deliverables

• Event registration list that includes names, companies, emails and business information
• On-demand lead for 30 days
• Event recording files for your marketing purposes
• Event review meeting

The best fit for ISV Partners and SI Partners

Expert Panel Events enable sponsors to showcase their brand and expertise by inviting your customers, partners, industry experts and Microsoft executives to participate in a relevant conversation. The events provide you with an opportunity to highlight your expertise, demonstrating your ability to deliver business results.

This accessible and constructive format also gives prospects an understanding of what they need to do to improve operational efficiencies.

Topics may include current and future trends, such as:

• Cloud migration and digital transformation, including technology, people
  and processes
• Industry-specific trends
• System workloads, including finance and accounting, sales, supply chain, HR, and customer and field service
• Applications, like ERP, CRM, Azure, Power Platform, BI, AI, IoT, and ISV products
• Digital adoption, project planning and managed services
• Best practices for working with Partners (P2P), ISVs and Microsoft
• ...and many more!
  

Each event includes collaboration between PartnerTalks' Rick McCutcheon, MSDW and your team to recruit panellists and develop a session topic, title, description, outlines, talking points and short sponsor infomercial.

An Expert Panel runs for approximately 30 to 45 minutes.

○ Introduction (2 slides)

• Discussion topic
• Speakers' profiles and introductions
• Definitions

○Six to nine questions modeling the discussion topic (slides optional)

○ Closing remarks from panellists

The best fit for ISV Partners and SI Partners

As an ISV in the Microsoft channel, it can be difficult to attract the attention of Dynamics user organizations. Customers and their partners tend to focus on the capabilities of their core ERP or CRM system and lose sight of the wealth of capabilities and expertise that third-party solution providers can add to a Dynamics solution. ISVs must sell against that tendency and establish their presence as a critical component in the success of any Dynamics customer solution.

Additionally, Dynamics partners have a huge opportunity to connect with user organizations that need a trusted technology provider and are either not currently working with a partner or not satisfied with their existing

partner relationship.

○ Introduction (5-6 slides)

• Speakers' profiles
• Agenda
• Your business overview
• Products and/or services descriptions and use cases
• Current customers and/or partners
• AppSource, G2 and Capterra review site results (if applicable)

○ What is the market for your offering? (3-4 slides)

• Industry growth statistics around your business segment
• Description of your ideal customer
• Overview of your product and/or services (5-6 slides)
• Your feature sets and/or product offerings
• The Dynamics products you support
• For ISVs - A comparison between what you offer and Dynamics' out-of-the-box functionality
• Implementation requirements
• Pricing (optional)

○ Customer benefits (3-4 slides)

• Hard ROI benefits, e.g., labour cost reduction
• Soft ROI benefits, e.g., ease-of-use

and more...

The best fit for ISV Partners and P2P SI Partners

Whether you compete in a crowded horizontal segment or a specialized niche, your team understands why your solution is critical to the success of customer organizations. You can talk about the features and benefits of your solution all day, but what you really need is to build an army of educated partners who can recognize the value you provide, how their clients' needs align, and why your technology represents a profitable opportunity for them.

In short, Microsoft Partners don't know what they don't know, and you can change that.

Partners who attend these events are typically looking for a solution in your category to help them enhance an existing Dynamics practice or build out a new practice area.

Each event includes collaboration between PartnerTalks, MSDW, and your team to develop a session topic, title, description, slide deck, graphics, outlines, talking points and a short sponsor infomercial.

A Partner Acquisition Event runs for approximately 25 to 40 minutes.

○ Introduction (5-6 slides)

• Speakers' profiles
• Agenda
• Your business overview
• Products and/or services descriptions and use cases
• Current customers and/or partners
• AppSource, G2 and Capterra review site results (if applicable)

○ What is the market opportunity for your offering? (3-4 slides)

• Industry growth statistics around your business segment
• Description of your ideal customer and buyer persona

○ Products Overview (ISV Partners) (3-4 slides)

• Feature sets and supported D365 products
• Comparison to Dynamics' out-of-the-box functionality
• Implementation requirements
• Pricing (optional)

○ Overview of P2P Services (SI Partners) (3-4 slides)

...and more!

The best fit for ISV Partners and SI Partners

Interactive case study events empower sponsors to present their offerings through the eyes of their best customers in a discussion-based format.

These events are specifically designed to give your prospective customers and partners a real-world understanding of your expertise and capabilities.

Each event includes collaboration between PartnerTalks, MSDW, your team and one of your customers to develop a topic, title, session workflow, description, slide deck, graphics, outlines, talking points and a short sponsor infomercial.

An Interactive Case Study Event runs from 20-30 minutes in length.

○ Introduction (5-6 slides)

• Speakers' profiles
• Agenda
• Your business overview
• Products and/or services descriptions and use cases
• Current customers and/or partners
• AppSource, G2 and Capterra review site results (if applicable)

○ Introduction to Your Customer

• Company profile
• Dynamics project overview
• Overview of their initial requirements
• How they did their research and due diligence
• Why they chose your offering

○ Project Implementation

• Initial planning
• Design and build
• Rollout
• User adoption

○ Project ROI

• Hard ROI benefits, e.g., labour cost reduction
• Soft ROI benefits, e.g., ease of use

○ Closing remarks from the customer

○ Sponsor infomercial