Rick McCutcheon has been involved with the Microsoft Channel for more than 20 years as a Company Founder, Senior Executive, Reseller, Board Member, Educator and Professional Speaker. In this PartnerTalks video series, he interviews the top D365 Experts about all things related to Digital Transformation.
For more information about Rick's workshops and coaching programs, please visit FullContactSelling.com
LEARN HOW TO SELL WITHIN THE MICROSOFT ECOSYSTEM FROM LEADING DYNAMICS ISVs, PARTNERS AND SIs.
CRMs are about building human relationships
Around 5,000 years ago, a Sumerian trader poked holes into a clay tablet with a reed.
The holes, early cuneiform, represented the connections between the merchant's wares and his regular customers. Likely, business was booming for the Mesopotamian merchant, and he needed some help remembering details about everyone with whom he had made deals.
Ostensibly, the trader invented the first-ever CRM system, and, like we do today, managed it on a tablet. Really, in 5,000 years, not much has changed...