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Getting CRM Right for the Future
Over the past 18 months, we have witnessed the digital transformation of many CRM processes. We see that prospects and customers have become increasingly engaged online with their suppliers. That has triggered substantial changes in the way B2B organizations need to work to manage these relationships.
In this fast-paced expert panel, we will discuss the future of CRM for B2B organizations, including what’s next for sales, marketing, customer service and field service.