Rick McCutcheon has been involved with the Microsoft Channel for more than 20 years as a Company Founder, Senior Executive, Reseller, Board Member, Educator and Professional Speaker. In this PartnerTalks video series, he interviews the top D365 Experts about all things related to Digital Transformation.
For more information about Rick's workshops and coaching programs, please visit FullContactSelling.com
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Cloud Data for B2B Sellers
We're living in Wanamaker's dreamworld
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
– John Wanamaker
In today’s data-rich marketing industry, the Wanamaker inside each of us can rest easy. We can track the ROI of each dollar we put toward advertising, and, assuming our data is good, that ROI tends to be pretty high.
But perhaps we shouldn’t make assumptions . . .
