Can you write engaging copy? Anya Ciecierski certainly can, and she shares some of her best tips with Microsoft MVP Rick McCutcheon in this PartnerTalk.

Anya runs ERP Software Blog, a site that drives traffic to Microsoft Dynamics vendors’ businesses by answering their prospects’ questions in blog posts.

In this PartnerTalk, you’ll learn:

• How to improve your copy’s SEO
• How to pair subject matter experts with professional writers
• How to become a better writer yourself