In this episode of PartnerTalks, Rick sits down with longtime PartnerTalks friend Jason Gumpert of MSDW.

Rick and Jason discuss Partner Marketing Event, which they ran together; Resco Next in Spain; and DynamicsMinds, which ran May 26-28 in Slovenia.

They Discuss:

• PME's explosive growth (30 → 162 attendees in 3 years!)
• Key data from MSDW on how ISVs and VARs really collaborate, and what customers think about it
• What types of content matter most at each stage of the buyer's journey
• How financial incentives actually shape SI behaviour