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In this episode of PartnerTalks, host Rick McCutcheon sits down with industry veteran Vicky Critchley, former CEO of Bam Boom Cloud and now founder of Truly SMB. Vicky shares her journey through the Microsoft Dynamics ecosystem, her award-winning history with Pax8, and how Truly SMB is helping small businesses leverage AI, automation, and the full Microsoft technology stack.
Key Topics Discussed:
- Making Microsoft Dynamics Business Central and CRM more accessible to SMBs
- How Truly SMB supports business fitness through incremental tech adoption
- Why AI doesn't have to be scary—and how SMBs can start small
- The shift from consulting to "technical instruction" as a guiding partnership model
- Insights from Directions North America 2025 in Las Vegas
Whether you're a Microsoft partner, SMB leader, or tech innovator, this conversation offers valuable insight into the evolving SMB landscape and what it takes to be a trusted advisor in the AI era.