In this episode of PartnerTalks, Microsoft Dynamics 365 MVP Rick McCutcheon speaks with Microsoft executive, author and podcaster Carson Heady.

Carson and Rick chat about Carson’s new book, Salesman on Fire, and about his work with Microsoft Partners.

In this PartnerTalk, you’ll learn about:

• Social Selling

• Changes within the B2B buying process

• Becoming an “influencer”