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E096: Forrester Research | PartnerTalks | Jay McBain

· PartnerTalks

In this PartnerTalk, Microsoft MVP Rick McCutcheon catches up with Jay McBain, Principal Analyst for Channels, Partnerships & Ecosystems at Forrester Research.

 

Jay and Rick take a deep dive into Microsoft’s growth strategies and the future of its ISVs. You don’t want to miss this!

 In this PartnerTalk, you’ll learn about:

· How Microsoft measures the success of its Partner programming

· Emerging opportunities for ISVs

· What the SaaS war map looks like in 2022

 

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